![]() ![]() “Consumers are going to soon re-emerge into a cultural renaissance with energy unlike anything seen before,” the company said in a press release accompanying the NewFronts pitch. The company is planning several initiatives designed to take advantage of the landscape, centered around music hub Noisey and female-skewing digital outfit Refinery29, which Vice acquired in 2019. It will be featured across all of Vice, Vice News, Refinery29 and i-D’s web platforms.Īs the coronavirus pandemic gradually subsides with vaccines proliferating, Vice said the “experience economy” is about to take effect. Via a partnership with Google, the tech giant’s Web Stories platform will be connected with VMG. The company said its methodology, which evolved during an 18-month development period, will enable marketers to “eschew bias and let the data” dictate decisions. ![]() In place of demos, Vice offered a “community-driven approach” and a new contextual targeting solution emphasizing sub-topics, sentiment, emotion and predictive models. The company cited independent case studies indicating that contextual data helped clients exceed their return on advertising goals by 289%, and reduced cost per acquisition across display ads by 2.5 times. As NBA And NHL Playoffs Reach Final Round, Disney And Warner Bros Discovery See Ratings And Ad Sales Surge In Respite From WGA Strikeĭemo use is also not as effective as data-focused approaches, Vice maintains. ![]()
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